摘要
山东电视台在全国省级电视台第一个建立了广告监审管理制度,并成功研制开发了《电视广告计算机监审管理系统》。该系统2004年5月获得国家广播电影电视总局科技创新二等奖。本文全面论述了该系统的研制与应用,具有较高的理论和应用价值。
The examination and management of TV ads are new problems for TV media. Using no ready experience and technologies for reference, Shandong Television has independently developed a computer examination and management system for TV ads, which has played an important role in a normalized, institutionalized and scientific management of TV ads and won the second SARFT scientific and technological innovation award for 2003. There are introduced the development and application of this system.
出处
《广播与电视技术》
北大核心
2005年第1期25-27,共3页
Radio & TV Broadcast Engineering
