要适应不同消费群体的需求——访德国甜品出口促进协会冯特总经理

Fit for Varity of Consumers

德国是国际糖果业执牛耳的大国,要想发展我国糖果产业,就不能不关注德国.近日在SWEETS CHINA展上,记者就业内相关问题专访了德国甜品出口促进协会冯特总经理.

More foreign candy makers are expected to build plants on the mainland to fend off pressure brought on by Chinese counterparts, which have become increasingly competitive, said industry officials. China's 10 billion yuan candy market still has great potential. China's average annual candy consumption was 0.8 kilogram each person, just a third of the global standard. In recent years, domestic candy makers have enjoyed fast growth. DR.Stefan Feit said that it was more important to fit the consumers of different level.