英国超市消费现象分析及其启示

Analyzing Consumption Phenomena of Supermarkets in UK

英国超市消费逐年增长，其经营方式更加灵活，销售领域更加广泛。中国是一个人口大国，随着居民收入水平的不断提高，消费水平也必然不断提高，如何使我国超市消费成为新的消费热点，引导超市经营向良性发展，我们可以透过英国超市消费现象，得到很好的启迪。

Retail consumption in the supermarkets in UK has been increasing steadily over the past ten years as a result of its adaptable management techniques and extensive business varieties. As a developing country, China has the largest population in the world. This turns into the booming power of consumer market as people's disposable income increases. The study of UK supermarket retailing will provide invaluable implications to the managers of Chinese retail markets on how to reinforce consumers' spending , so as to achieve sustainable development.