摘要
金华旅游纪念品开发有助于带动金华旅游市场繁荣发展,在开发中应秉承传统文化、体现金华特色、具有时代新意、适应市场需求。将金华传统工艺与现代技术结合,创新设计、打造品牌、强化营销,打响旅游纪念品的“金华造”。
The tourist souvenir in Jinhua contributes to driving the prosperity and development of tourist market in Jinhua, and its development should inherit traditional culture, reflect Jinhua features, have a new meaning of era, and meet marketing demand. Combining Jinhua traditional craft and modern technology, the tourist souvenir can and should be innovated and designed in new brands to strengthen ″made-in-Jinhua″ marketing.
出处
《金华职业技术学院学报》
2004年第4期97-100,共4页
Journal of Jinhua Polytechnic
关键词
旅游纪念品
文化特色
开发
设计
tourist souvenirs
culture characteristic design
innovation
design
