摘要
论述了时下汉语广告语中成语翻新的类型,以及广告语中成语翻新产生的修辞格。
This paper discusses the types of idiom renovation at present in words in chinese advertisement and the figures of speech produced by idiom renovation in words in advertisement.
出处
《鞍山师范学院学报》
2004年第5期49-51,共3页
Journal of Anshan Normal University
关键词
成语翻新
广告语
修辞格
Idiom renovation
Words in advertisement
Figures of speech