徐州旅游资源开发初探

On the Development of Tourism in Xuzhou

分析徐州目前旅游资源开发的现状，总结徐州发展旅游业的六大优势及阻碍其继续发展的五个问题，提出开发徐州旅游资源的基本对策：应开发以西汉文化为核心的旅游资源及民俗文化，优化各职能部门的合作，加强对外宣传，完善旅游服务，大力开发以战争古迹为主题的旅游产品。

Based on an analysis of Xuzhou's present development of tourist resources, this paper summarized six major advantages of Xuzhou's tourism development, and it also analyzed the obstacles and the existing five important problems. Meanwhile, this paper put forward some fundamental measures to develop Xuzhou's tourist resources. It points out Xuzhou's should try to develop the tourist resources centering around the Western - Han culture and folk custuoms, and Xuzhou should improve tourist services and the coordination among each functional department, enhance overseas publicity, and devote more efforts to develop tourist products of war relics.