论现代包装设计之走势

On the Trend of the Modern Paddng Design

随着社会文明的不断提高,越来越多的有识之士意识到了设计的本土化问题,设计必须融入当地的文化中去才可能得到持续性的发展,特别是在中国这样一个地大物博、人口众多,处于东亚文化核心地位的国度里,更是需要迫切解决的问题。而如何使中国的包装设计更具民族性和本土文化的特性,这是中国包装设计走向世界的根本,也是立足世界的根本。

With the development of the social civilization, more and more men of insight become aware of the importance of localization of design which must be blended into the culture of the region to develop sustainedly. The problem is more urgent in China with its vast territory, abundant resources and dense population, which lies in the core position of East Asia culture. The nationalization and localization of the packing design of China is essential for it to take its place in the world and establish itself there.