摘要
楚雄交通运输集团面对市场经济的挑战 ,暴露出许多国有企业的弊端。如何在激烈的市场竞争中求得生存 ,是企业目前至关重要的大问题。作者运用优势、劣势、机会、威胁即SWOT等分析方法对企业进行了深入细致的分析研究 ,得出 :只有改革、培育核心竞争力 ,才能生存和发展 ;企业面临的形势是比较严峻的 ,但机会也是有的。
Confronting with the fierce market challenges, there have been emerging many drawbacks in Chuxiong Communications & Transportation Corporation Ltd. How to survive in the fierce market competition is very vital to the corporation. The present author uses SWOT Analysis to evaluate the corporation and draws the conclusion that only if the corporation promotes key innovations and raises its competitive power can it survive in the fierce market competition.
出处
《楚雄师范学院学报》
2004年第2期120-126,共7页
Journal of Chuxiong Normal University
关键词
国有企业
WOT分析
严峻
生存
state-owned enterprise
WOT Analysis
fierce
survival
