摘要
20世纪40年代公益广告诞生于美国,现已成为与商业广告并驾齐驱的一种广告形式.本篇通过对一则英文公益广告进行语篇分析,探讨公益广告不同于商业广告的语篇特征.我国的公益广告正处在成长时期,学习国外广告对我们具有一定的借鉴意义.
Born in America in 1940s, public service advertising has become an important kind of advertising. This paper intends to do discourse analysis with a piece of public service advertising so as to show the characteristics that make it different from commercial advertising. Owing to these characteristics, companies who intend to create or promote their public images have favored public service advertising. In China, public service advertising is still at its beginning. The study of public service advertising in western countries can be instructive.
出处
《山东外语教学》
2004年第6期59-61,共3页
Shandong Foreign Language Teaching
关键词
公益广告
语篇特征
public service advertising
discourse analysis
