广告性别歧视的批判分析

Critical Analysis on Sex Discrimination in Advertising

从女性主义批判的角度,广告中存在着对女性性别歧视的倾向。从表象上看,广告把女性放在被看的位置,作为男性欲望的对象,从深层次分析则是男权意识对女性的拘役和占有,侵犯了女性人格的尊严和平等。

In advertising,there is a tendency toward sex discrimination against women from the perspective of feminism. Superficially ,women are only made, in advertisements, the objects of being watched and enjoyed,and as the targets meeting the needs of men's sexual desire. Essentially, however, it is a phenomenon of male domination o-ver female, violating the dignity and equality of female character.