我国西部地区开发旅游度假区的RMP分析——以西安曲江旅游度假区为例

The RMP Analysis of Holiday Tourism Exploitation in Western China —A Case Study in QuJiang Xi'an Resort

针对竞争激烈的度假旅游市场 ,提出了西部开发旅游度假区不能一哄而上 ,要根据本区的要素禀赋条件 ,应用RMP分析方法 ,通过资源调查、市场分析、产品创新 ,借助特色产品、特色服务 ,树立鲜明的度假旅游形象 ,从而使度假区较长时间内占据垄断地位。

Aiming at the competition of holiday tourism market, it is suggested that we should exploit holiday resorts in western China according to their objective reality. Through RMP analysis, a attractive image can be build and a good situation in holiday tourism market can be kept.