美国连锁零售业促销的主要策略和手段

Major promoting strategies and ways of American chained retail business

美国连锁零售业的促销方式形式多样,各有特点。连锁零售企业应根据自身特点和广告诉求的目的采取适合自己的方式,不一定非采用主流形式不可。

s: American chained retail business has versatile ways and features to promote their products. Chained retail enterprises should adopt suitable ways according to enterprises' features and the purpose of advertisement. It is unnecessary for them to use the main class form.