超越时空边界——产品创新的全球视野——全球产品开发团队的管理

Beyond Time and Physical Distance:An New Perspective for Product Innovation

随着国际化和技术的发展,竞争在全球展开,新产品开发也出现了全球新产品开发团队。由于国别、地理、文化、语言等差异,如何管理好这样的团队就成为当务之急,针对该问题进行了相关探讨。

With the development of global economy and information technology,competition is keen and global.Global product development teams have emerged to adapted to the new tendency,however because team numbers are from different countries with different culture and languages,with time and distance,the management of global product development team is critical important.In this paper,the authors put forth some useful ideas for it.