电子商务时代中间商生存之道

Middleman’s Existing Way in E-Commerce Ages

在电子商务兴起的过程中,很多人都认为电子商务将消灭中间商,但这只是一种感性上的认识。无论从理论上还是从实践上看,电子商务都不会消灭中间商,数字化进程改变的是中间商的形态和功能。

It is only a perceptual knowledge that middleman will disappear during arising process of E-commerce.Whether considering from theory or practice,E-commerce can’t exterminate middleman.The digital process changes only middleman’s appearance and function.