企业策划运作浅析

Some Thoughts on the Enterprise Plans

在市场经济条件下，企业策划在企业运作中的作用日益明显。但是，我国现阶段的企业策划还存在内涵不清、缺乏行业监督、策划人员素质不高等问题，因此有必要采取相应的对策。

Under the circumstances of the market economy,enterprise planning plays an ever-increasing important role in the enterprise ac-tivities,but there still remains such problems as unclear intension,lack of its supervision and talents for designing plans at the present stageof the country.Therefore,some necessary corresponding measures must be taken to deal with them.