包装设计的构思

The Conception of Pack Design

包装装潢设计中最重要的一环是“创意构思”。创意构思也就是设计者应该在画面上“表现什么”以及“如何表现”。包装设计构思的创意应紧紧围绕内容对形式的要求来进行，即不仅要在艺术上表现出产品的个性特色，设计者或消费群体的个性特色，使包装新颖别致，感染力强，能吸引消费者，而且应尽可能地反映商品的内在品质及其在功能上的优越性。

In packing decoration design,the most important rink is to have“the conception of creative idea”,which is the soul of design.And it is also for designers to think about“what to show”as well as“how to show”.The creative idea of packing design conception shouldgo on closely combined with the content for the requirement of form,which should not only show the product's unique characteristics andthat of the consumer group or the designer,in order to make the pack novel,unique and full of drawing power,but also reflect the interiorquality of the product and its superiority on function as much as possible.