高校品牌发展战略探析

University's Brand Develops Strategic Research

随着高等教育大众化时代的来临和教育市场的国际化,高校进入品牌竞争时代。本文旨在通过分析高校品牌的特征,说明高校品牌塑造的特点,引起人们对高校品牌的关注,共同探索中国高校品牌战略发展之路。

With the arrival of popular era and internationalization of the educational market of higher education., the university enters the competition era of brands. This text aims at explaining the characteristic that university s brand moulds through analyzing the characteristic of university's brand, draw the attention of people to university' s brand, thus explore together that sets up the way of the brand of Chinese university.