广告翻译的制约因素

Constraints on Advertising Translation

随着中国加入世贸组织,中国的出口量大幅增加,广告翻译的质量受到了人们的重视。文章从国际营销学和国际广告法出发对广告翻译进行了探讨,认为广告翻译人员必须了解影响广告翻译的语言、法律、文化等因素。

with China's entry into the WTO,Chinese export is increasing tremendously and more attention is paid to the quality of advertising translation. This paper attempts to make a deep study from the perspective of international marketing and international advertising law. The author thinks that advertising translators must be aware of the constraints placed by language, law, and culture.