对我国陶瓷企业实施品牌战略的思考

NAME BRAND ESTABLISHING STRATEGIES FOR CHINESE CERAMIC ENTERPRISES

本文从品牌战略的内涵与其功能意义入手,探讨了品牌在企业营销过程中的作用,分析了我国陶瓷企业在实施品牌战略中存在的问题,并在此基础上提出了陶瓷企业实现品牌战略的建议。

This paper discusses the function of name brands in the process of market promotion,analyzes the problems in establishing name brands for Chinese ceramic enterprises and provides some suggestions for successful implementation of name brand extablishing strategies in ceramic enterprises.