加强民企品牌形象建设的探讨

Explore how to Strengthen Establishing Brand Image of Privately Owned Enterprises

在我国很多民营企业中,由于缺乏良好的品牌形象,致使优质的产品找不到应有的市场;或者有了好的知名度,却没有树立良好的美誉度,使企业蒙受巨大损失。塑造良好的品牌形象,已是当务之急。文章作者从品牌形象现状入手,分析了民营企业品牌形象塑造的必要性,并在借鉴国内外成功企业经验的基础上,从提高知觉质量的角度,提出了针对民企的一些战略措施。

In China a lot of privately owned enterprises can't sell their high qualified product to custom for lack of good brand image; or some privately owned enterprises is known to the public, but the enterprise have not a good fame so that they are not accepted by the public. Now it is very urgent to establish a good brand image for the privately owned enterprises. In this thesis, on the basis of analyzing the conditions of the privately owned enterprises and the necessities, and learning successful experience from the domestic and international enterprise, we put forward some constructive suggestions toward it.