期刊产业化:市场经济的必然选择

Industrializing the Periodicals is the Natural Selection of Market Economy

期刊作为一种特殊商品 ,为了适应市场经济的基本要求 ,须进一步增强期刊的商品意识和竞争意识 ,走期刊产业化的道路。鉴于目前困扰期刊发展的问题 ,应解决认识问题 ,确立期刊社的企业性质 ,致力于转换企业经营机制 ,确立期刊社经营主体的地位 ,形成新的投资格局 。

periodical is special commodity and should be treated as such; it should be industrialized with intensive competition in the market economy.In view of the curent difficulties in the periodical sector,such problems should be solved as changing the traditional ideas,defining its business nature,setting up a new operational system,specifying its corporate position,opening up new investment channel,and changing its market orientation in time.