明星广告战略的选择与实施

The selecting and practicing on the advertising strategy of the stars

在明星广告愈演愈烈的今天,成也萧何,败也萧何,明星广告必须从战略的高度来准确把握、科学运作。从明星广告选择需考虑的因素和实施明星广告的方法等方面对此问题进行了探讨。

This paper discuss Several factors which must be considered when the advertising strategy of the stars be selectend and the ways how to practice the advertising strategy of the stars.