论客户关系管理的创新性

On creativity of customer relation management

客户关系管理是随着信息技术的发展孕育产生的一种新的营销管理理念,它的目的是从客户利益和公司利润两方面实现客户关系的价值最大化。文章首先阐明了客户关系管理的实质及其对企业的价值,然后从营销方式、客户管理方式、企业与客户关系、组织机构和营销理论五个方面深入分析了客户关系管理的创新性。

Customer Rrlstion Management is a kind of new concept which develops.With the information techorology it aims to maximize the value from both customer interesrs and company profits.The essay,firstly,clarify the substance of customer Relation Management and is of value to enterprise.It then analyzes the creetivity of customer Relation Management from the following five points:marketing;Custmoer Relation Management;relation between enterprise and customer;organization and marketing cencept.