浙江省体育用品制造业发展战略研究

Developmental Strategy on Sports Goods Manufacturing Industry in Zhejiang Province

通过对浙江省体育用品制造业2014家生产单位的全面调查,分析浙江体育用品制造业的总量规模和成长性、企业规模和资本结构、专营度和成熟度、外向度和销售方式、产品结构和经济效益、重点区域和块状经济,确定浙江省体育用品制造业的发展方针、目标,提出发展浙江体育用品制造业的战略方案。

Based on an comprehensive investigation to 2014 factories which manufacture sports goods in Zhejiang province, this paper analyzes the overall scale and developmental characteristics, the enterprise scale and capital structure, the specific management and mature level, the external trade level and sale mode,the goods structure and economic benefit,the important zone and mass-like economy of the sports goods manufacturing industry in Zhejiang province, defines the developmental policy, objective and location of the sports goods manufacturing industry in Zhejiang province, and presents a strategic plan of the sports goods manufacturing industry in Zhejiang province.