摘要
在区域经济合作的大平台下,针对珠三角城市会展业快速发展中出现的诸多问题,提出了会展业一体化协调发展的相应对策:发挥政府作用,制定战略规划和行业标准,进行会展业定位;深化行业协会的合作,形成战略联盟;促进展览公司之间的合并与集团化、品牌化的进程。
In the context of regional economic corporation, this paper proposes a number of corresponding measures for coordinated development of MICE based on a study of the various problems that have arisen with the rapid development of MICE in the Pearl River Delta region. They include the government's involvement, establishment of strategic planning, and professional criteria, positioning of MICE, corporation among industries, formation of strategic alliance, enhancement of merging of businesses and establishment of brands.
出处
《广州大学学报（社会科学版）》
2005年第2期87-89,共3页
Journal of Guangzhou University:Social Science Edition
关键词
珠三角
会展业
发展
the Pearl River Delta
MICE
coordination
development
