县域区域旅游整体形象设计——以余姚市为例

Study on the Tourism Distinction Image System of County Area ——A Case Study of Yuyao

旅游空间要素的组合以点、线、面为其基本特征 ,因此区域旅游形象设计在新时期日益受到各方重视 .以余姚市为例 ,通过对影响余姚市旅游形象主要因素的分析 ,运用旅游形象设计的理论和方法 ,构建了一个包括整体形象、理念基础、行为形象、视觉形象等在内较为全面的旅游形象系统 ,从而完成了对县域区域的旅游整体形象设计基础研究 .

Tourism space are featured by spot, line and area. Recently, the regional tourism image designs gain increasing attention. Through analyzing the main factor that influence the travel image of Yuyao, using the theory and method of tourist distinction system, a comparative overall system which concerns the whole image, mind identity, behavior identity, visual identity etc, is constructed.