摘要
工业旅游是一种新兴的旅游形式。开发工业旅游对于提高区域工业的综合效益,丰富区域旅游产品体系,拓展区域旅游客源市场,提升区域形象和知名度及区域竞争力都有极大的促进作用。从开发条件和优势,开发原则和开发机制、产品设计和开发模式、市场营销等方面对广州市的工业旅游开发进行了初步探讨。
Industrial tourism, a new tourism model, can improve the comprehensive efficiency of regional industry, enrich tourism products system, enlarge tourism markets of regional tourism. It can also promote regional image, popularity and competitive ability. This paper initially probes into industrial tourism development of Guangzhou city from the following aspects: favoreble conditions and advantages principle and mechanism of development, products designing and marketing advantage.
出处
《商业研究》
北大核心
2005年第5期160-163,共4页
Commercial Research
基金
广东商学院优秀中青年骨干教师培养基金资助。
关键词
工业旅游
开发
广州市
industrial tourism
development
Guangzhou city
