从竞争战略到价值革新战略的转变

Shifting Strategy from Competition to Value Innovation

目前企业战略管理基本都是以竞争为中心 ,这种基于竞争的战略是一种“零和”战略。企业采用竞争战略是受古典经济学的影响和由传统生产要素的稀缺性所决定的。随着 IT技术的进一步发展和知识经济的到来 ,知识已经取代传统的资金、设备等成为主要的生产要素 ,知识的非稀缺性使得基于竞争的战略再没有生存的空间。本文讨论了一种新的战略即基于价值革新的战略 ,并对这两种战略的形成机制进行了分析和比较 ,最后重点讨论了价值革新战略的管理和运作 ,认为企业必须转向价值革新的战略。

The center of strategy has been occupied by competition for the past 20 yeaes.The competition based strategy is one kind of “zero sum”strategy,which could not suit the knowledge economy with knowledge as the main production source.In the new century,the center of strategy should be shifted from competition to value innovation.This article analyses the mechanism of the two kinds of strategy and the management problems of the new strategy.