摘要
文章运用博弈论对饭店绿色营销中各个博弈主体的相互关系进行了深入分析,指出饭店绿色营销的实施是饭店、宾客、政府三方博弈的结果。
This paper analyses the relations among players in hotel green marketing with Game theory, thenpoints out that hotel green marketing is a gaming result of hotels, guests and the Government.
出处
《生态经济》
CSSCI
北大核心
2005年第2期101-103,共3页
Ecological Economy
