锦州市与辽阳市中年人购买服装行为研究

Research on the Motivation of Dress Purchase of the Middle-aged People in Jinzhou city and Liaoyang City

对锦州与辽阳两市中年人购买服装的价格与数量作多维频数分析,得出锦州与辽阳两市中年人在购买服装的档次上存在差异,而在购买服装数量上无显著差异。

The article classifies the price and quantity of dress purchase of the middle-aged people in Jinzhou city and Liaoyang city by using the crosstabs analysis and fifnds out the differences on the level of dress purchade between the middle-aged people in Jinzhou city and Liaoyang city, but there is no obvious difference on the quantity of dress purchase.