基于Internet的旅游营销前景与展望——以山东旅游信息网为例

THE PROSPECT OF TOURISM MARKETING THROUGH INTERNET WITH STUDY ON SHANDONG TOURISM INFORMATION WEB SITE

作为一种新的媒介载体 ,国际互联网络以其成本低、受众广、形式多、信息更新快、交互性的特点迅速被各行各业所接受并得以被广泛应用 .针对旅游产品的综合性、异地性、不可转移性及不可存储性等特点 ,论述了国际互联网与旅游业二者结合的必然性 ,并以山东旅游信息网为例探讨旅游网上营销的发展前景 .

As a new medium and carrier,Internet has been accepted by all trades and professions and applied widely for its valuable features such as low cost,numerous customers,various forms,rapid information replacement and easy interchange.Focusing on the particular features of the tourist product which is complicated,unmovable and non-stored,we points out the inevitable combination of Internet technology and the tourism industry.Accordingly,it also anzlyzes the prospect of the tourism marketing through Internet with the example of Shandong tourism information web site.