宜宾旅游业发展的SWOT分析

SWOT ANALYSIS ON YIBIN TRAVEL INDUSDRY DEVELOPMENT

旅游业发展应适得其位。因此 ,SWOT分析十分必要 ,只有弄清S (Strength,内部优势 )、W (Weakness,内部劣势 )、O (Opportunity,外部机会 )、T (Threat,外部威胁 ) ,才能准确定位 ,从而使发展理性。

The develoment of travel industry has to be appropriate so that SWOT analysis is absolutely necessary because only after clearly knowing S(Strength),W(Weakness,),O(Opportunity),T(Threat), it can lead to accurate orientation so that the development is rational and feasible.