摘要
根据相关理论与企业实际 ,优选先进合理的管理理论与网络信息技术 ,并结合服装企业具体操作流程 ,建立了适合我国国情的服装业营销管理系统的理论模型。
According to the related theories and practi cal situations of enterprises,theoretical models for the module o f sales that are suitable to our country was established by selecting advanced and practical man agement theories and network information technologies and taking into considerat ion of the actual operational procedures of the fashion industry.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2005年第1期123-125,共3页
Journal of Textile Research
关键词
WEB
服装营销
管理系统
信息技术
web
fashion marketing
management system
information technology