论公共危机中的政府形象建设

On the Construction of Government Image in Public Crisis

政府形象既是一种精神资源,又是一种能力资源,它是事关政府危机管理成败的一个重要因素;公共危机的发生,对政府形象建设提出了挑战,表现为:社会公众期待政府形象的理想性,危机处理结果的不确定性;在危机管理中,政府可以通过信息公开塑造诚信形象,通过指挥和组织危机的处理塑造服务形象,通过理性治理塑造责任形象。

Governmet image is not only a kind of spiritual resource but also a kind of ability resource.It is a key factor for the success or failure of government crisis management.The emergence of public crisis is a challenge to the construction of government image in aspects as follows:the public ideal of government image and the uncertainty of the crisis management result.In crisis management,the government may establish a honest image by making public the information.The government may establish a service image by directing and organizing crisis management.It may establish a responsible image by rational management.