论企业如何实施差异化营销策略

Discuss on How to Carry out the Different Marketing Tactics

市场经济的发展使市场经济的竞争更加激烈,众商家在竞争中为了更好地满足市场的不同需求,广泛使用差异化营销策略。本文针对市场中众商家经营的差异化现象,分析了差异化营销,指出其对企业的重要意义,并对差异化策略的切入点进行了详细的阐述,在文章最后提出现代差异化营销的重要特点是动态化差异性营销。

The development of market economy makes the competition of market economy fiercer. All trade companies are satisfied with different demands on the market for the good one in ths competition, using the difference marketing tactics extensively. This essay has analysed difference marketing to the different phenomenon which all trade companies manage in the market, pointing out its important meaning in enterprises, has carried on detailed exposition to the different breakthrough point, and has finally proposed in the article that the important characteristic of modern difference marketing is the trends difference marketing.