摘要
本文在国内外文献综述的基础上,指出研究营销渠道成员之间形成联盟的原因是具有理论和现实意义。接着本文从供应商之间、经销商之间、供应商与经销商上下游和经销商与供应商下上游之间等四个角度研究营销渠道战略联盟的形成动因。
On the basis of reviewing the papers in home and abroad, this paper points out that research on the changing factors of the formation of marketing channel strategic alliance is meaningful both in theory and in practice. Then it studies the changing factors of the formation of marketing channel strategic alliance from four point views such as in-supplier, in-dealer, supplier-dealer and dealer-supplier.
出处
《上海管理科学》
2005年第1期30-32,共3页
Shanghai Management Science
基金
国家自然科学基金课题"营销渠道关系模式的多元整合与战略联盟的形成机理研究"(70302017)。
