我国批发商业应对WTO的战略选择——基于对批发商业内、外环境分析的结论

Strategic selection of China's wholesale commerce in the face of WTO

加入WTO后,由于经济环境、科技教育环境、社会文化环境等的变化,使我国的批发商业面临着严峻的挑战。我们要正视我国现有批发商业所存在的问题,可以加入WTO后我国批发商业面临的外部环境采用五力分析法、内部环境采用SWOT分析法进行分析,从而理清对我国批发商业的发展战略。

After WTO entry, China's wholesale commerce is faced serious challenge because of the change of economic situation, scientific and educational situation and society and culture situation. We should face the problems in wholesales of China and make wholesale commerce development strategy by using five forces analysis method to analyze outer environment and SWOT analysis method to analyze interior environment.