论入世后中国零售业面临的问题及其对策

On the Problems and Measures Faced by Chinese RetailBusiness after China's Entering into WTO

随着中国加入WTO ,外资零售业加快了抢滩中国市场的步伐 ,我国的零售业将面临着完全国际化的竞争。面对强大的竞争对手 ,我国的零售业应在经营方面进行改革 ,通过连锁方式集合零散的中小型企业的资本实行规模扩张 ,提高管理技术水平 ,降低经营成本 ,创立自有品牌 ,提高服务质量 。

After China's entering into WTO,the foreign retailers have quickened their steps towards Chinese market In this case,Chinese retail business will encounter completely international competition Facing the strong rivals,the retail business in China should reform in the following aspects:to enlarge scale by centering capital via chain_sore operation to promote management and decrease cost;to establish their own brands and improve service quality Therefore,Chinese retail business can gain advantage in the competition