体验经济的成因与价值分析

Analysis on the Cause and Value of Experience Economy

体验经济是一种全新的经济形态,它的出现改变了企业的生产方式,更改变了消费者的消费方式。体验经济是市场经济完善化的标志,是服务经济的一种延伸,是信息网络时代的必然产物。体验经济的运行使顾客价值得到了全面的体现,同时也使企业的品牌价值得以全面提升。

Experience economy is a brand-new economic form. Its emergence has changed the production way of enterprises and the consumption way of customers. Experience economy is a symbol of market economy to perfection, an extension of service economy and an inevitable outcome of information network times. The operation of experience economy brings the customer's value into full play. In the meantime, it also improves the brand value of enterprise. <