文化产业市场化与投融资体制的改革

Marketing of Cultural Industry and Reform of Investment and Finance System

文化产业是一个具有可持续发展潜力的产业。发展文化产业既应遵循经济效益最大化的原则，也应重视社会效益，破除文化产业的垄断，改革投融资体制，广泛吸纳包括民营资本在内的社会资本。文化产业的出路在于以市场为导向，以资本为纽带，整合文化资源，完善文化产业链。

Cultural industry is capable of sustainable development.Development of cultural in-dustry should follow the principle of maximum economic profits and stress emphasis on socialeffects as well,that is,eliminating monopoly in cultural industry,reform the mechanism of inves-ting and financing,drawing various kinds of assets including private capital.The future of cultur-al industry lies in reconstruction of cultural resources and perfection of chains of cultural industriesby using the assets as the link under the guidance of the market.