黄金周旅游的理性回归

Rational Regression of Golden Weeks Tourism

黄金周旅游现象是目前我国旅游业发展中一种非常重要的现象。作为一种“政策经济” ,在推动旅游业快速发展的同时 ,又引发了一系列问题。旅游需求的集中释放导致了许多失衡现象的发生和市场有效配置功能的失效 ;市场的压抑性调节又使黄金周旅游现象不断出现新的特点 ,以人为本和度假休闲成为黄金周旅游的最本质要求。黄金周旅游的卖方市场地位已经发生动摇 ,黄金周旅游作为过渡时期的特殊现象 ,最终将归于理性。

Golden weeks tourism proves itself a fairly important phenomenon in China's tourism development. As a policy economy, it sparked off series of problems while accelerating tourism development. It is noticed that centralized releases of amassed tourism demands lead to many unbalances and loss of efficiency of effective functions of the market. And restrained adjustment of the market in turn makes golden weeks tourism keep on showing new characters. One of them is that people-oriented holidays and leisure travels have emerged as an essential demand of tourists. However, as a special phenomenon in the period of transition of tourism development, golden-weeks tourism will ultimately develop toward a rational way since the market share of the sellers has begun to shake.