旅沪外国游客旅游选择行为研究

A Study of Tourism Selection Behaviors of Foreign Tourists to Shanghai

旅游者行为研究是旅游市场拓展、旅游资源开发、旅游规划的基础。本文根据对上海入境外国人市场结构和游客行为的亲身抽样调查资料 ,运用旅游地理学基本原理、心理学分析和比较分析法等研究方法 ,重点探讨了不同国家的旅沪外国游客对旅游资源、旅游方式、旅游饮食、旅游住宿、旅游购物品和旅游娱乐项目的选择偏好和旅游行为规律。分析结果如下 :旅沪外国游客偏好文化古迹、山水风光和民俗风情、饮食烹调等旅游资源 ;以散客形式旅游的游客多于团队旅游的游客 ;在饮食选择中 ,偏好富有中国风味特色的饮食产品 ;在旅游购物品选择中 ,偏好工艺品、服饰品、丝绸纺织品和艺术品 ;对娱乐项目的选择 ,偏好民俗文化类和探险类娱乐项目 ;在住宿选择方面 ,喜爱地理位置优越、价格合理、安全有保障和设施配套齐全的饭店。

Researches on tourist behaviors lie as the very foundation of tourism market exploitation, tourism resources development, as well as tourism planning. With personal sampling survey results of inbound foreigner market structure of Shanghai and behaviors of tourists of this market, the paper applied basic principles of tourism geography and psychological and comparative analysis research methods, emphasized on exploring into selection preferences and rules of behaviors of tourists from different countries according to their tourism resources selections, transportation selections, food and drink, lodging, shopping and entertainment selections. Results of the analysis show that foreign tourists to Shanghai prefer visiting tourism resources of peculiar tastes like cultural relics, landscapes and folk customs and culinary products; traveling individually rather than in groups; tasting food and drinks of distinctive Chinese flavors; shopping crafts, dresses, silky textiles and works of arts; enjoying entertainments of folk cultural characteristics and adventurous features; staying in hotels of advantageous geographical locations, of reasonable price, guaranteed security and full equipment.