试论奖励旅游与生产者服务

A Trail Discussion on Incentive Tourism and Producers' Services

奖励旅游是现代旅游业发展到一定程度的产物 ,它是服务经济与生产性服务业日益成熟的表现 ,也是现代企业管理创新的反映。本文从生产者服务的独特角度 ,概括了奖励旅游的属性与特点 ,并对大力扶持奖励旅游提出了有关建议。

Incentive tourism is the inevitable result of the development of modern tourism. It is not only a manifestation of the maturing service economy and productive service sector, but also a reflection of modern enterprise management innovations. This paper summarized the attributes and features of incentive tourism and raised some suggestions for supporting incentive tourism development from the angle of producers' services.