加入WTO后企业竞争行为的变化

Changes of Business Competition Aftert China's WTO Entry

进入新世纪以来,中外企业在中国本土和国际市场展开了迄今最为激烈的竞争,主要体现在以下几个特征:(1)价格竞争成为企业占领市场甚至生存的必要手段;(2)品牌和服务竞争日益成为企业竞争的利器;(3)企业广告投入趋于理性化;(4)技术创新和技术标准控制成为企业存亡的关键;(5)技术壁垒和反倾销成为我国企业参与国际竞争绕不开的死结;(6)企业并购和建立战略联盟趋势加剧。为了进一步提高我国产业和企业的国际竞争力,需要从打破垄断、放开竞争,实施产业结构调整和升级政策,加快国有企业和国有控股企业改革,提高我国企业掌握和运用知识产权的能力和水平,合理运用反倾销措施和例外条款保护国内企业等多个方面采取政策措施。

Since the dawn of the new century,enterprises at home and abroad have competed fiercely in the domestic and foreign markets with the features as follows:1)price competition has become the major pattern for enterprises to occupy markets and even to survive;2)band and service competition has been made the key for their competition;3)their advertising inputs tend to be rational;4)technological innovation and technological standard control become the key to their survival;5)technology barrier and anti-dumpigng become a shackle for our enterprises to participate in the international competition;6)merging and strategic alliance trends are intensified.To further advance the competitive power in the world,our business and enterprises need to break multiply,open to compete,carry out the policies of industrial structure regulation and upgrading,step up reforms in the state-owned and state-holding enterprises,promote the abilities and levels to master intellectual property,take reasonable anti-dumping measures and exception clauses to protect domestic enterprises.