摘要
目前,我国文化产业需要跨越式发展。跨越式发展的实现,需要制定促进文化产业发展的相关政策;改善 投融资环境;进行大规模的文化普查;学习借鉴国外先进的文化产业运作方法;大力培养熟悉市场运作的文化产 业人才;促进科学技术与文化产业的结合。
Currently, we need to develop our cultural industry geatly. To realize a leap development, we need to fourmulate relative policies to improve the environment of investment. We also need to learn from foreign experience to cultivate talents who are quite familiar with cultural industry and marketing operation.
关键词
文化产业
文化资源
文化品牌
cultural industry
cultural resource
cultural brand
