论社会舆论

On Social Public Opinion

社会舆论的精神内核是群体意识,而议论形态是其现象外观。群体是个体存在的普遍形式,也是社会舆论活动的主体。谣言是社会舆论的否定形式,民谣是艺术形式的社会舆论。社会舆论是一种普遍的、隐蔽的强制力量。在社会舆论活动中,存在着舆论领袖作用所引发的和权威机构作用所引发的悖论。

The pit inside the spirit of public opinion is community consciousness, but comment appearance is its phenomenal carapace. The community is a widespread form of individual existence as well as the corpus of social public opinion activity. The rumor is a negative form of public opinion; the folk rhyme is a state-of-the-art one of it. The social public opinion is a kind of widespread and hidden compulsive power. In this social activity, there exist paradoxes out of the cause for public opinion leaders as well as the cause for authority organizations.