社会网络与创业企业的利润均衡策略

Society Network and Stat-up Enterprises' Profit Equilibrium Strategy

在引入社会网络资本的条件下,对经典的厂商利润均衡策略进行了改进,探讨了不同的经济资本和社会网络资本配比下创业企业的社会网络资本效应,并建立了该问题的古诺模型,探讨了不同网络外部性条件下的社会网络效应。

By introducing social network capital, this paper improves classical manufacturers' profit equilibrium strategy, discusses start-up enterprises' social network effect under the condition of different proportion of economic capital and social network capital, discusses the social network effect under the condition of different network externalities by means of Cournot models.