一种多元化企业的战略选择技术及其应用——基于核心能力的战略杠杆评价体系

A Technique of Strategic Option and Its Application for Diversification Corporate:The Evaluation System of Strategic Leverage Based on Core Competence

多元化是多数企业成长扩张的重要途径,但是多元化企业一直缺少恰当的战略选择技术。本文在对原有战略选择技术进行比较分析的基础上,介绍了一种基于核心能力的战略杠杆评价体系,并应用这一技术对YY公司的战略选择进行了实证研究。

Diversification is an important approach for most corporate to develop and extend. But there is always a lack of an appropriate technique for strategic option. On the basis of comparing and analyzing the existing techniques, the author introduces a kind of evaluation system of strategic leverage based on core competence, and applies it to the empirical study of strategic option for Corporate YY.