摘要
产品定价是企业经营决策的重要内容之一,利用排队博弈的方法分析企业定价策略是最近几年发展起来的一种新思想。本文研究了在双寡头竞争的市场条件下,企业产品最优定价的排队博弈模型,分析了产品价格与成本、质量和交易等待成本之间的关系,推导出最优定价策略的纳什均衡解。最后给出了一家企业的产品最优定价实例。
Products pricing is one of important issues in enterprise decision. Recently the analysis of pricing with queueing game is a new idea. In this paper, the queueing game model of optimal commodity pricing under double-oligarch competition condition is studied, and the relation between cost, quality, customer waiting cost and price is analyzed. Then the Nash-equilibrium solution of optimal pricing strategy is given. Finally an example of practical products pricing is provided .
出处
《价值工程》
2005年第2期101-104,共4页
Value Engineering
