论WTO背景下中国地市级电视媒体的发展趋势

The Direction in the Development of Chinese Regional and City Television after China Entering WTO

作为中国电视业的重要组成部分,地市级电视媒体如何应对加入WTO后所带来的机遇和挑战。这既是一个理论问题,更是一个实际问题,曾为中国电视业的繁荣和发展作出过重大贡献的地市级电视媒体,随着信息时代的到来,就陷入新闻受众流失、录播设备老化、广告收入锐减、专业人才匮乏的困境中;加入WTO后,WTO的协定制度又将给它的生存和发展设置种种关卡。所以,绝大部分地市级电视媒体将圆满地完成其阶段性的光荣使命,按照“强者更强,适者生存”的发展原则,自行融入到新的发展进程中,或被撤销,或进行集团整合。这样才有利于整个中国电视业主动应对挑战,赢得新的发展机遇。

The regional and city television is an important part in China's television industry. How to meet challengesand grasp opportunities after joining WTO? This is a theoretical problem and also a practical problem. After entering anage of information, the regional and city television, which has once contributed a lot to the prosperity and development ofChina's television industry, begins to meet troubles, such as receptors losing, equipment aging, the incomes of advertise-ment decreasing and qualified professionals lacking. After joining WTO, the regulations of WTO also set obstacles to thesurvival and development of the regional and city television. For these reasons, most of the regional and city television or-ganizations have completed their phase tasks. Based on the principle that the strong should be made stronger for the sur-vival of fittest, the organizations should be connected with a new procedure of development, either withdrawn or mergedwith each to form large groups Only by doing this can we actively meet the challenges and obtain new chances ofdeveloping.